Bitmap (Raster) vs. Vector Based Artwork
What is the Difference?

Don't get too overwhelmed with this question but it is important, as a consumer, to know the difference. Whatever finished artwork you are working with will matter as to the end result in printing your items.

Bitmap artwork is generally made up of pixels, or "dots". The number of pixels in a particular image is fixed, meaning that if you increase the image size, the graphic application you may be using, does not just add pixels, instead it makes the pixels larger. Therefore if you decrease the image size, the software and/or application simply shrinks the pixels. Increasing the bitmap size can also compromise the quality of the artwork, making it appear jagged and/or fuzzy. Bitmap images can easily be distorted.

Vector artwork is created in vector-based programs such as Adobe Illustrator. This type of artwork is defined mathematically as a series of nodes joined by lines. Each graphic element in a vector file is called an object and is made up of an outline. An outline is similar to a wire frame that serves as the object's root structure or skeleton. Each object is a self-contained entity with its own properties, such as color, shape, outline, size and position on the screen. Vector art will result in a sharper and cleaner image, specially when working with a companies logo.

The purpose of this article is to give you a brief overview as to some of the differences. If you are still not sure what to use, you may contact us directly and speak to our Sales team that will help you in determining what to use.

For addional questions please contact us direct at (562) 944-8333